225114: Content Creator (Marketing)
Labour market
Skills assessment
Agreements
ANZSCO Identity
ANZSCO code
225114
Skill level
Level 1
Unit group
2251
Advertising and Marketing Professionals
Skills assessor
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Content Creator (Marketing) (ANZSCO 225114) is a Skill Level 1 occupation in the Advertising and Marketing Professionals unit group (2251), classified under Business, Human Resource and Marketing Professionals. Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. Also known as Social media specialist (Marketing).
Migration snapshot
Workforce snapshot
Based on ABS data, workers in the Advertising and Marketing Professionals unit group earn an average of $2,003 per week — above the national average of $1,436 per week. Female workers average $1,824 per week and male workers average $2,307 per week. The average age of workers in this group is 38.2 years, broadly in line with the national workforce average of 41 years.
Avg. weekly earnings
$2,003
↑ 39% above national avg
Female avg.
$1,824
↑ 27% above national avg
Male avg.
$2,307
↑ 61% above national avg
Average age
38.2 yrs
↓ younger than national avg
Bar scale to $3,000/wk · Marker line = $1,436 national average
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